YouTube to give grants to Fireboy DML, 9 others
The grants are from the global #YouTubeBlackVoices fund, an official associated with the fund said.
The other beneficiaries from Nigeria apart from Fireboy DML are Akah Bants, Dimma Umeh, Eric Okafor, Lade Owolabi, Dodos, Oscar Frank, Tomike Adeoye, Winnie Emmanuel, and Mitchelle Adagala.
Nicollette Mashile, Kay Ngonyama, Lasizwe, MacG, Owamie Hlongwane, Sho Madjozi, Thato Rampedi, Naledi Monamodi, Ofentse and Nelisiwe Mwase, are beneficiaries from South Africa.
Kaluhi Adagala, Mumo, Patricia Kihoro and Sauti Sol were selected from Kenya.
A statement by Alex Okosi, Managing Director, Emerging Markets, YouTube EMEA said 23 creators made up YouTube’s inaugural class of Africa content creators and part of the 132 creators, across the globe, participating in YouTube’s class of 2021.
He said that in addition to the grant earmarked for content development, the 23 YouTubers, from Nigeria, South Africa and Kenya, would also take part in an intensive three-week incubator programme, to be followed by bespoke training, workshops and networking programmes.
According to him, top African artistes; Fireboy DML, Sauti Sol and Sho Madjozi were part of the selected 23 artists to join the #YouTubeBlack Voices Class of 2021.
“The (African) artists will join others selected from the United States, Brazil, and Australia, whose music spans generations, and locations.
“The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing.
honored to be part of @youtubemusic’s #YouTubeBlack Voices artist class of 2021. subscribe to my channel and check out the full playlist now on #YouTubeMusic 🚀https://t.co/4tOKdG3gx1 pic.twitter.com/zA8Xh2cqDm
— Fireboy DML (@fireboydml) January 12, 2021
“We’re excited to spotlight Black creators from the African continent and amplify their voices as they create original content on our platform,” Okosi said.
He noted that African creators on YouTube were already reshaping the power of the platform by providing a unique perspective on all kinds of topics, ranging from fashion and comedy to politics, learning and wellness.
Okosi said through the content, the creators continued to raise the bar for how others engage with their audiences and build community on the YouTube platform.
In October 2020, YouTube asked African creators to apply for #YouTubeBlackVoices funding as part of YouTube’s global, multi-year commitment aimed at nurturing Black creators and artists on YouTube.
Over the next few years, YouTube plans to invest directly in more than 500 creators and artists from across the world in order to fulfil this commitment.
Launched in May 2005, YouTube is the world’s most popular online video community, allowing billions of people around the world to discover, watch and share videos.