Firm boosts consumers’ loyalty at Lagos Trade Fair


Trade fairs are organised to promote the buying and selling of goods and services, within specified periods. It is also explored as a special purpose vehicle or platform to boost consumer loyalty through a discounted array of product offerings and sales promotions.
The Lagos International Trade Fair 2019 provided a great opportunity for firms in many countries across continents to showcase their products, including new innovations purposely built to serve domestic demands.
The Sales Manager of Grand Oak Limited, Mr. Ayodeji Adelakun, said for the purpose of the trade fair, all products were sold at discounted rates, adding that the company took the decision to encourage one-on-one encounter with its customers.
“We also consider it an avenue for Nigerians to shop in preparation for the Yuletide,” he said.
The firm’s Activation Manager, Mr. Benson Oluwafiropo, who led his team in sampling over 2,000 consumers that visited the pavilion got commendations for the various cocktails, using the various exciting brands in the stable of the firm.
The positive feedback, according to him, was a pointer to the acceptance of its various brands by consumers, which, he said, would always get better.
Fode Temiagin of the firm’s marketing department stated that “the trade fair provided a platform for brands projection, consumer engagements and reward system aimed at encouraging brand loyalty for us as proudly Nigerian company, acting locally, but thinking globally with branches in Nigeria, Ghana, and spreading across Africa and the globe in the coming years.
“Our presence at the fair this year was aimed at demonstrating to our loyal customers that we are a market leader in the fast-moving consumable goods sector, with emphasis on the distribution of alcoholic and non-alcoholic beverages,” Temiagin said.
Grand Oak Limited is a subsidiary of Lexel Group, which berthed in Nigeria since 2006.